Every unanswered call is a job you handed to a competitor. Find out your exact annual loss — in under 30 seconds.
Based on industry booking rate averages for trade businesses
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The formula is: Missed calls per week × Average job value × 35% booking rate = Weekly lost revenue. We use a 35% booking rate — a conservative industry estimate for how many inbound calls actually convert to booked work when they do reach someone. Multiply weekly by 52 for annual loss. Your actual booking rate may be higher, meaning the real number could be worse.
Probably, yes. The 35% accounts for callers who are price shopping, already booked someone else, or aren't quite ready — a conservative floor. Many trade businesses that answer promptly and professionally see 50–60% booking rates on inbound calls. We use 35% so we're not overstating your loss. If your conversion rate is higher, your actual number is worse than what the calculator shows.
They reflect typical single-visit job revenue based on industry data: plumber ($350), electrician ($275), HVAC ($400), roofer ($8,500), landscaper ($200), general contractor ($3,500). These are median job values — not total project revenue for big jobs. Enter your own average if it differs, especially roofers (a single roof replacement could be $8K–$25K+).
Any call you couldn't answer in real time: calls while you're on a job, after-hours calls, weekend calls, calls when the phone is on silent, calls during estimates. Basically, if it went to voicemail or rang out — it counts. For a sole operator, that's easily 5–10 calls per week on a normal week, and higher during busy seasons.